Overview
Kirkland's Wildlife Trapping is a family‑owned wildlife removal and exclusion company serving Middle Tennessee and North Alabama. Their old website was dated and lacked a clear customer journey. We were hired to redesign the entire online experience – from the home page through to the service and animal pages – to boost conversion rates and accurately reflect the company’s humane, professional approach to wildlife control.
The new site highlights their strengths: transparent processes, licensed technicians and a commitment to humane capture. Clear calls to action direct visitors to request removal, schedule inspections or explore service plans. A robust content strategy, including educational blog posts and individual species pages, helps build trust and drives organic traffic. The design is responsive, SEO‑friendly and easily managed through a CMS.
Project Goals
- Modernize the brand online – create a clean, professional design that reflects a humane, family‑run wildlife control service and instils trust.
- Increase conversions – add clear calls to action (CTA) and make it easy for visitors to request service or schedule inspections.
- Educate and inform – develop an animals library and blog to answer common questions about nuisance species, signs of infestations and safe removal practices.
- Optimize for local SEO – ensure the site ranks for wildlife removal terms in Middle Tennessee and North Alabama.
- Enable easy updates – build the site on a flexible CMS (Sanity) so the client can update pages, add blog posts and adjust service details without a developer.
Key Features & Deliverables
- Conversion‑focused home page – A succinct hero section conveys the company’s value proposition and local focus: “Humane trapping and removal services for residential and commercial properties. Family‑owned and operated since 2014” with the headline “Fast, Humane Wildlife Removal You Can Trust”. Prominent CTA buttons (“Request removal”, “Explore our services”) guide users toward the next step.
- Services landing page – The services page explains available plans. It offers monthly or quarterly prevention treatments and details the comprehensive property inspection, targeted barrier installation and ongoing monitoring that make up the prevention service. A three‑step process (Request service → Capture → Prevent) demonstrates how the team solves wildlife problems. We distilled this into digestible cards with supporting icons and CTAs.
- Animals library – A dedicated animals page lists every nuisance species that Kirkland’s handles. The introduction notes that the company holds permits to remove protected birds and bats and specialises in humane techniques. Each card includes a short description and links to a detailed species page. This structure helps homeowners quickly identify their problem animal and read about removal options.
- About page storytelling – The about page tells the Kirkland family’s story. It explains how the business grew from a small pest‑control company in 1976 to a licensed wildlife trapping firm in 2014 and highlights their mission to protect homes and wildlife. The page also outlines service coverage – average response time, counties served and removals per year – emphasising professionalism and scale.
- Educational blog – A blog section features field reports, prevention strategies and how‑to guides. The landing page positions the blog as a place to “learn from field reports, prevention strategies, and humane capture stories” and showcases featured posts such as “How to Tell If You Have Raccoons Living in Your Attic (5 Clear Signs)”. This content answers common questions and drives organic search traffic.
- Responsive design – We designed and developed the site using Next.js with Tailwind CSS to ensure fast loading and a consistent experience on desktop and mobile. Images are optimized and lazy‑loaded, and the layout adapts fluidly to different screen sizes.
- CMS integration – Sanity powers all dynamic content. The Kirklands team can add new animals, edit service descriptions or publish blog posts without coding. Portable text fields allow rich media embedding and custom call‑to‑action blocks.
- Integration with contact channels – The site prominently lists phone numbers for both standard hours and emergency after‑hours calls and includes a contact form that emails submissions to a monitored inbox. Service area pages and footers display the business address and operating hours to reinforce local trust.
Results
- Improved user experience and engagement – The new site presents all critical information within a few clicks. Visitors immediately see the company’s humane ethos and can navigate easily to services or specific animals.
- Higher conversion rate – Clear CTAs on every page encourage users to call, request service or schedule consultations. Early analytics show increased form submissions and call volume after launch.
- Enhanced credibility and trust – The about page highlights decades of experience, state permits and ethical practices. Including facts like average response time and counties served reassures clients that Kirkland’s is prepared to handle emergencies.
- Scalable content strategy – The animals library and blog provide endless opportunities for new articles and SEO improvements. Because the client can manage content through Sanity, the site will continue growing without additional development costs.